■ Exhition Added Communications (EAC).

Who can use EAC?

■ EAC provides small- and medium-sized exhibitors with tools and strategies that have thus far only been available to
   leading companies.

■ Companies with limited experience in trade fair communications can use EAC to boost their profile considerably and gain
   an edge on their competitors.

■ Larger companies that already carry out intensive press relations work at trade fairs can use the range of tools offered
   by EAC to communicate their message even more effectively.