■ Exhition Added Communications (EAC).

What are the benefits of EAC?

■ The costs involved in participating in a trade fair are considerable.

■ EAC reinforces the value created by trade fair participation and increases cost-effectiveness for the exhibitor.

■ By using EAC, exhibitors can significantly increase the power of the message communicated through their appearance at the trade fair.

■ EAC also boosts the personal profile of management and/or senior staff from the exhibiting company.