■ Exhition Added Communications (EAC).

How does EAC work?

■ EAC tailors the planning and implementation of trade fair communications to the specific requirements and objectives of
   the exhibitor.

■ The actions taken as part of EAC are derived directly from the stated corporate goals, marketing plans and short- and
   medium-term communications objectives of the exhibiting company.

■ The EAC process consists of 3 phases:

    -  Screening - analysis of the starting position and objectives of the exhibitor
    -  Planning - design of a concept for a specific trade fair
    -  Implementation - implementation of planned activities before, during and after the trade fair